Why Your Customers Want You to Have a Website
In today's digital world, when people are looking for something they want or need, they almost always start by searching online. Whether they type in certain words or look for your business directly, what they find in the search results shapes how they see your brand. Your audience wants to feel confident that you understand what they're looking for. Your future clients want to feel your brand can meet their needs and desires.
Imagine this situation: you own a landscaping company that creates stunning water features. However, if a customer is looking for basic yard upkeep, they might not think your services are the right fit. They wouldn't want to waste time scheduling a meeting only to find out that what you offer doesn't match what they need. That's why having clear information easily accessible on your website is super important!
According to Digital.com:
When searching for a brick-and-mortar business online, 68% of shoppers want to see a dedicated website
43% of consumers always search a brick-and-mortar business online before visiting for the first time;
23% of consumers who research businesses online are somewhat or very unlikely to visit a business that doesn’t have an online presence
Customers Expect a Website
Both your current and potential clients are eager to connect with your website. Although social media and business listings provide some valuable information, they don't quite capture the full essence of your brand. Nowadays, customers want detailed insights to help them make well-informed choices. Having a website gives you the power to shape your story, build trust, and increase the chances of closing successful deals.
Addressing Common Misconceptions
Many business owners believe that having a strong presence on social media is enough, saying, "I've got everything covered on my Facebook page." But there are some really good reasons to also have a website:
Better Search Results: A website helps you show up higher in search engine results, which means more people can find you easily. Unlike social media sites that can change anytime or even shut your account down, your website gives you a stable online home.
Shape Your Image: With a website, you can control how people see your business. On social media, things can change quickly without your control, but on your website, you decide how to present yourself to visitors.
In Conclusion
Your website is like the online face of your business, making a big impact on how customers see you and whether they buy from you. When you meet their needs and give them useful info, you boost your brand's trustworthiness and make it more likely they'll become customers. So why not take the chance to get your website now?
