How to Write Content for Google (And Make It Love You)

A question I get all the time from my clients is: "How do I write content for Google?" Well, lucky for you, I’ve gathered a handful of my best tips to help you create content that not only pleases Google but also keeps your audience coming back for more! If you’d rather skip this article and just have me write the information for your website when I design it, then feel free to reach out to me.

More is More!

When it comes to content, think of Google as a buffet lover—it’s always going to pick the feast over the snack! Websites loaded with high-quality content are what Google ranks at the top. To show up as an authority in your niche, aim for at least 500 words per page. This helps Google know that you’re serious about your subject matter, and it loves a good expert.

Don’t Go Overboard with Keywords

Keyword stuffing—sounds fun, right? Well, don’t do it. Adding a ton of irrelevant keywords just to rank higher will actually get you a slap on the wrist from Google (okay, more like a ranking drop). Google is smart—think 8-year-old genius with an unlimited vocabulary. It knows when you’re trying to trick it. So, make sure your keywords fit naturally and stay relevant to the content. Write for humans, not for robots!

Is It Useful?

Google’s #1 goal is to answer people’s questions. If your content can do that, you’re golden! Write around the most common questions your customers ask. Think FAQs, product descriptions, or helpful blogs. And don’t forget the golden rule—keep each page over 500 words to ensure your info is as useful as it is plentiful.

Make It Easy to Read

Google isn’t just checking for good content; it’s also measuring how easy it is to understand. Keep your sentences clear and concise. Use tools like Grammarly to check the readability before you hit “publish.” Your readers (and Google) will thank you!

Make It Logical

Your content should flow like a well-choreographed dance—smooth and seamless! Start with a quick overview, break things down with headers, and wrap it all up with a nice summary. Avoid long, confusing sentences or giant blocks of text. Nobody wants to work that hard to understand what you’re saying. Before you start writing, create a little roadmap of how you want the content to flow. Trust me, it helps!

Fresh Is Best

Google has a soft spot for fresh content. If your website hasn’t been updated in a while, it’ll bump you down in favor of a site that’s always keeping things new and exciting. The easiest way to keep your site fresh? A blog! But be warned—once you start, you have to stay committed. An out-of-date blog can look worse than no blog at all.

Internal Linking is Gold

Want to build authority on specific pages? Internal links are your new best friend. The more links pointing to a page, the more Google will see it as important and bump it up in the rankings. Just make sure your anchor text (the clickable part of the link) is clear. Skip the “Read more” and go for something like, “Learn more about writing content for Google.”

Conclusion

If you need a website that’s written so it’s more likely to rank on Google, then I’ve got your back! Check out my website design services, and let’s make your site stand out.