3 Easy Ways to Infuse Your Website with Your Unique Personality
It’s often said in the online business world that people buy from people—and it’s true! That’s why it’s important to show off your personality on your website. Here are three delightful ways to make that happen:
Showcase Your Smile: Add recent photos of yourself to your website! Depending on your business type, you might want a prominent photo on your homepage if you’re the face of your brand. Even if your brand is more business-oriented, including team photos on an about or team page helps customers connect with the people behind the scenes. Just remember, these photos should be high-quality and authentically you. No need to don a power suit if jeans and a tee are more your style!
Speak Your Style: Consistency is key! Work closely with your website designer/copywriter to ensure your website's tone matches your personality. When visitors feel like they’re hearing directly from you, it builds rapport. This is especially crucial if you often meet clients or customers in person. Just like your appearance, your online presence should reflect the real you.
Deepen Connections: Let visitors dive deeper into who you are! Consider adding videos, offering consultation calls, or sharing blogs/vlogs/podcasts that showcase your expertise and personality. Even if you’re featured elsewhere, link to those appearances. The more people feel they know you, the more likely they are to become loyal customers or clients.
By letting your personality shine through your website, you’re not just attracting visitors—you’re inviting the right people to connect and do business with you. After all, the goal is to turn those leads into happy customers!
